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RED LETTER DAY!

Duc season begins today! Ducati is taking over every dealership in North America this April 10-12… Well, at least the participating franchised dealers celebrating the opening of Duc Season. “Gear up for an exciting weekend as we welcome the much-awaited return of riding season.” 

Dealers nationwide will be hosting the celebration welcoming the all-new 2026 Ducati lineup during Season Opening, inviting all Ducatisti to test-ride a selection of the 2026 lineup. Participating dealers will have Panigale V4 R, Monster, Diavel V4 RS and Multistrada V4 Rally demo units. “Enjoy entertainment and the exclusive chance to experience the innovative features of Ducati’s newest releases,” says Ducati’s marketing team. 

“Each participating Ducati Dealership will offer enthusiasts a unique experience. Contact your local participating Ducati Dealership to find out everything you need to know about Season Opening weekend.”

Forza Ducati!

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