"I want to give more women more bikes to build and race," says Royal Enfield's Breeann Poland explaining how the BTR program is doubling up with flat track and roadracing in 2021. Part II of Dealernews LIVE! conversation with Royal Enfield's Global Brand Manager – Continental GT platform covers an ambitious plan. "Our dealers were super psyched about BTR last year, so the women selected to go racing will be located close to a participating dealer and that dealer can help them with shop space or tools and help guide the builds because I'm not going to be there to mentor so many new women. It will also help get the dealers engaged… when we do identify the women with both flat track and roadracing, we will identify the dealers to work with those women."
And how does the Himalayan fit into the growing ADV niche? See the answer here:
