The MIC is reporting that among leading brands, sales of new motorcycles and scooters decreased 5.6% through the first quarter of 2024, compared to the same period the previous year. ATVs decreased 4.8% among leading brands. The silver lining is that on-highway sales rose by 2.1% through March.
According to MIC Director of Research Buckner Nesheim, motorcycles and scooters accounted for 76.4% of total new-unit sales through Q1. ATVs made up 23.6% (note MIC does not track UTV sales). More detailed information by model type is available in the MIC Retail Sales Unit Summary.
All members who have signed MIC Restricted Use Agreements may access the Retail Sales Unit Summary at:
