The latest installment of Segway Powersports behind the scenes insights has just dropped… with big ups to industry veteran Shea Fouchek. For the past decade Fouchek has served as independent sales representative and district sales manager for a number of UTV and motorcycle manufacturers, most recently KTM. In his new role as a regional business manager for Segway, Shea has been tasked with supporting the current dealer network in South Texas while seeking new dealer partners and business opportunities in the region.
“In a market where consumer behaviors are constantly evolving, the key to success is not just adapting to change but immersing yourself in the culture that drives it,” explains Gabriel Cruz, Marketing Director for Segway Powersports. “Segway is excited to continue the video series that takes you on a journey beyond the glossy advertisements and product labels, allowing you to peek into the heart and soul of Segway Powersports. When you delve into the brand’s inner workings, you gain insights into its values, culture and the passionate individuals who drive its innovation.”
He believes you have to go Beyond The Brand — “It’s a window into the brand’s DNA, where transparency and authenticity reign. To truly understand and connect with your audience, you must embrace their values, desires and aspirations,” concludes Cruz. “Giving people a glimpse Beyond the Brand will continue to grow brand trust and create a path towards lasting relevance.”
