LeMans Corporation — the powersports powerhouse behind Parts Unlimited and Drag Specialties — is shifting into high gear with the appointment of Rob Schlueter as the distribution giant’s new Director of Marketing & Brand Development. With a dynamic mix of industry expertise and brand-building horsepower, Schlueter is set to drive LeMans’ marketing strategy forward, strengthening brand awareness, generating leads, and accelerating revenue growth.
“Rob will ensure a cohesive and compelling brand presence across all channels in this pivotal role while strategically positioning LeMans’ house brands for success in an increasingly competitive market.,” according to the company statement. “Think of it as fine-tuning a high-performance machine—every element working together for maximum impact.”
Most recently VP/CMO for Saddlemen Seats, this is not Schlueter’s first time in the saddle. With leadership roles at global heavyweights including Nike, Icon Motosports, Under Armour and SGK, he has built and elevated brands across industries, blending creativity with strategic execution. His experience in design, sales and marketing gives him a well-rounded approach to growing brands and engaging customers.
“We’re excited to have Rob Schlueter on board,” notes Paul Devine, Vice President of Sales & Marketing at LeMans Corporation. “His ability to amplify brands through strategic marketing aligns perfectly with our vision for the future. With Rob leading the charge, we’re ready to twist the throttle and take our marketing efforts to the next level.”
With Parts Canada and Parts Europe expanding its global reach, LeMans Corporation is the world’s largest distributor of aftermarket accessories in the powersports sector, serving more than 12,000 dealerships worldwide. “LeMans Corporation has a legacy of innovation and passion for the powersports industry,” concludes Schlueter. “I’m honored to be a part of it. I look forward to working with the talented team to build on that strong foundation and drive greater success.”
