Oh Canada? James Matthews has assumed the helm as President of Yamaha Motor Canada. According to our northern neighbors, Matthews began his Yamaha career in 2017 as General Manager of Yamaha Motor Finance Canada. Two years later, he was promoted to Vice President and shortly thereafter served as President. Last year, James moved to Yamaha Motor Canada to lead the Corporate Services team as Senior Vice-President.
“I am very proud to accept this new role,” says Matthews. “Yamaha Canada is focused on providing lifelong memories by connecting people through unique Canadian outdoor experiences. In our busy, sometimes chaotic lives, this purpose is meaningful.”
Yamaha Canada, Eh
As Mathews was moving up, former MD Dean Burnett was moving on. “We celebrate and bid farewell to Dean Burnett, who has served as President and Managing Director of Yamaha Motor Canada Ltd. for the past three years. Dean’s leadership and dedication have been instrumental in steering our company through with a passion that inspired us all.”
Burnett began his Yamaha journey more than 30 years ago, and his time with Yamaha Motor Canada has been marked by significant achievements and a deep commitment to the team. “His ability to chart a course to success has been a testament to his exceptional leadership. We will always save a little bit of our maple syrup reserve for Dean and his family.”
