Putting some real horsepower into powersports, Horsepower Financial Services has promoted Leanne Richards to Vice President of Client Development. With more than a decade of F&I experience she brings a proven track record of strategic leadership, revenue growth and customer-focused innovation. “Leanne’s journey is fueled by her deep-rooted passion for the powersports community,” adds Marketing Manager Ana Costa. “As both an enthusiast and an industry advocate, she understands firsthand what drives riders—and dealers—and channels that insight into solutions that deliver real-world impact.”
In her previous role as National Sales Director, Richards led national sales efforts, expanded key OEM partnerships, and empowered dealership networks across the country. In her new role, she will continue to elevate client experiences, develop growth strategies, and lead with the same passion and integrity that defines the Horsepower brand.
Horsepower Financial Services specializes in motorcycle leasing, offering an alternative for customers who may not qualify for traditional financing. “Our leasing program is strategically designed to help dealers attract and retain customers—particularly those in near-prime and subprime segments—by removing credit score barriers and making it easier for more people to ride,” she explains. For partnership opportunities:
