Tough job, but somebody has to do it! Veteran motojournalist Kevin Duke discovered the Denago Difference just in time to join dealers on a trip to the factory in China. Denago Powersports announced Duke would be succeeding Steve Lawler who was retiring…instead Denago doubled up and brought both industry experts to Shanghai (see coverage here: https://issuu.com/dealernews/docs/issue_6_june_2025). Duke brings three decades of experience to his new Marketing Manager role, including stints as editor-in-chief of Motorcycle.com for more than a decade and most recently 45 issues of American Rider magazine.
“It wasn’t easy to drag me away from my journalism career,” Duke said, “but after seeing the meticulous attention to detail Denago invests in developing its family-oriented vehicles, I realized Denago was something special and a story I’m proud to share with riders and retailers.” Duke will be orchestrating Denago’s marketing and communications channels to explain “the Denago difference” — an American company offering unmatched support and internal development to create quality powersports vehicles built for American audiences, with facilities in Texas, Indiana, Florida and California to offer a robust level of support for customers and dealers.
“We’re thrilled to add Kevin to the team,” said Denago Powersports GM David Garibyan. “The wealth of experience he’s earned over his years in the industry will be invaluable in carrying forward the messaging of our growing company and help chart us a path as we expand our lineup of value-priced powersports vehicles.”
Duke joins a team of veteran industry professionals at Denago Powersports who are helping make waves in the powersports market, offering premium off-road vehicles at affordable prices along with a nationwide network of dealers.
