Back in the saddle: BAKER Drivetrain has engaged V-Twin industry veteran James Simonelli to drive innovation at the industry leader in American-made motorcycle drivetrains. Well known in motorcycling’s technical circles, Simonelli returns to BAKER after working for the company earlier in his 40-year career. “I’m thrilled to have James back with us,” exclaims BAKER Drivetrain President Lisa Baker. “His technical expertise, enthusiasm and proven brand-building approach will help drive our product and marketing to the next level. He’s a great addition to our BAKER Gearhead Crew.”
Most recently, Simonelli served as Brand Manager for Twin Power and Biker’s Choice at Turn 14 Distribution, but his expertise in design, fabrication, product development, technical support, sales and marketing stems from his time with custom fabrication shops to some of the most respected brand names in the industry, including BAKER, S&S Cycle and Turn 14 Distribution. This new role marks a homecoming for Simonelli, who previously spent seven years at BAKER Drivetrain and played a pivotal role in strengthening the company’s dealer relationships and new product portfolio.
“It’s exciting to be back at BAKER Drivetrain,” says Simonelli. “With the responsibilities they’ve given me, I can have a big influence on the future of the company. My focus is on innovation and growth of our product line and I’m really happy that I’ll be face-to-face with our customers, representing BAKER at shows, rallies and races.”
