Time to get social: Central Powersports Distribution welcomes Erik Hoagenson to the party. In his new roles as Marketing & Social Media Coordinator, Hoagensonwill lead digital marketing initiatives, support dealer-focused promotional programs and strengthen CPD’s online presence in the U.S. industry. He will coordinate marketing campaigns with dealers, develop social media strategy and support collaborative marketing initiatives with CPD’s partners, including aftermarket brands such as Hebo, Rtech, WRP and X-Grip, as well as several boutique European brands, including AJP, Electric Motion, Fantic, Rieju and YCF.
“I’m excited to join CPD and contribute to a growing network of dealers and riders who are passionate about these unique European brands,” says Hoagenson. “There’s tremendous opportunity to support dealers with strong marketing tools and help bring more attention to these machines in the U.S. market.”
CPD boss Mark Berg adds, “Erik brings more than 20 years of experience in design, marketing and brand development to CPD. His background combines creative design expertise with operational marketing experience, enabling him to support both dealer engagement and brand visibility initiatives across CPD’s expanding network.”
