After 17 years of running dealerships for Scott Fischer Enterprises, launching Digital Lead Performance and co-founding LeadHelm a couple years ago, industry pro Aaron Barney is the new National Digital Director for RideNow Powersports and RumbleOn. “After 23 years in the powersports dealership world —operating stores, building teams and obsessing over the customer experience —I’m excited to share a new chapter in my journey,” he states. “I’ve joined RideNow Powersports as National Digital Director, backed by RumbleOn, the nation’s largest omnichannel marketplace in powersports.”
Barney explains his focus remains the same… but different than leading LeadHelm. “My mission? Still the same at its core: to influence the emotional journey of the customer—digitally. What’s different now is the scale. I’m honored to help lead digital strategy across a national footprint, bringing people, process and technology together to elevate the way we serve customers—and grow our dealerships.
“From the showroom floor to CRMs, from late-night follow-ups to lead conversion strategies — I’ve lived and breathed this world. That passion has led to co-founding LeadHelm, and now fuels my next chapter and evolution at RideNow Powersports… Because if we don’t change the way we do business, our customers will change who they do business with.”
“To my friends, partners and mentors in the industry: I appreciate you. Your influence and collaboration have helped shape my thinking, challenged me to grow, and inspired what’s next. The next chapter is about growth, evolution and never losing sight of the journey that matters most — the customer experience,” concludes Barney.
“I’m beyond excited to gear up, lean in, and ride this next chapter full throttle—with purpose, people and passion leading the way.” The new role with RumbleOn was announced April 7, 2025.
