Promoting from within: Matt Heitmann — chief marketing officer for Scott USA — is moving up the ladder and going global! Scott Sports SA has moved him to company HQ in Givisiez, Switzerland, and named Heitmann the company’s first chief growth officer (CGO), a role that will oversee marketing and digital functions.
“Matt’s appointment as CGO represents an important step in our long-term strategy,” commented Pascal Ducrot, co-CEO of Scott Sports. “His international experience and understanding of Scott will complement the exceptional work already being done by our teams worldwide. Together, we will continue to strengthen our consumer focus and further develop our digital capabilities.” Heitmann brings extensive international industry experience, including leadership roles at Backcountry (U.S.), BMC (Switzerland) and Canyon (Germany).
“Scott has always adapted to meet the needs of riders and consumers,” added Heitmann. “My focus will be to build on that legacy—ensuring we meet our customers where they are, strengthening our digital and brand positioning, and supporting our dealer network with a thoughtful multichannel approach.” Matt continued, “The pace of change in our industry is accelerating. To thrive, companies must embrace new technologies and respond to the evolving expectations of customers. Youngone and Scott’s ongoing investments show their commitment to the brand’s future, with a clear direction centered on digitalization, customer-centricity, and brand engagement.”
Scott Sports thanked the contributions of Reto Aeschbacher, who has led Scott’s global marketing efforts for nearly three decades. Aeschbacher will remain with the company through the end of September 2025 to ensure continuity and a smooth transition.
