James Jordan is now the owner and president of Sherco US. James is the owner of Jordan Construction and has been an avid dirt biker since his childhood days. He has a philanthropic heart as he has supported dozens of youth riders over the last ten years. Favorite Bike: SE 250 two stroke.
Senior VP Bryan Kraham brings more than 20 years of sports marketing experience to the party. Prior to joining Sherco United States, he was with Sherco USA as the head of marketing and race team sponsorships. Bryan will focus on day-to-day operations with an emphasis on marketing. Favorite Bike: SEF 250 four stroke.
Keith Obermeyer is the National Sales Manager for Sherco United States. “Keith brings a wealth of experience to the role, with a strong background in the powersports industry,” says James Jordan, President of Sherco US. From working with top OEMs — including stints as East Coast Dealer Development Manager and National Technical Manager at Beta USA — to owning his own dealership, Obermeyer has spent his career driving results, building relationships and fueling the passion for off-road riding. “His knowledge, leadership and firsthand understanding of both the brand and dealer perspective make him a perfect fit to lead our national sales efforts as we continue to grow the Sherco presence across the country,” concludes Jordan. Favorite Bike: SEF 300 four stroke.
Sales Manager Bill Anderson is a powersports veteran with experience as a dealership owner as well as working for two different OEMs. Prior to joining Sherco United States, he was with the previous importer as the Western Sales Manager. Before that, he was in a similar role with another European OEM. He also owned his own dealership in the Spokane area called Sprocket Sport Mototek. Anderson will oversee Western US dealer development. Favorite Bike: SE 300 two stroke.
