After her most recent stint with Segway, Caitlyn Williams has made the segue to the aftermarket side, signing on as Central Regional Sales Manager – Owned Brands for Turn 14 Powersports. In this new role she will lead dealer development, regional growth and sales strategy across the company’s expanding portfolio of house brands, including DragonFire and QuadBoss.
“Caitlyn brings the perfect combination of energy, dealer-first mentality and proven execution,” says Bob Schuetz, President of Turn 14 Powersports. “Her ability to build relationships, grow territories and help dealers win aligns exactly with how we approach the market. We’re excited to have her leading our Central region and confident she will accelerate growth for both our dealers and our brands.”
Williams brings a strong track record of dealer network expansion, wholesale revenue growth and field-based brand building at the OEM level, according to Schuetz. She joins Turn 14 Powersports with experience at Segway Powersports and HISUN Motors, where she opened new dealer channels, and strengthened dealer performance through hands-on training, merchandising support, and event-driven sales activation. During her time at HISUN, Williams ranked #1 nationally in new dealer acquisition and sales growth, earning Sales Rep of the Year, Most New Dealers and Highest Sales Growth honors. At Segway Powersports, she played a key role in dealer engagement initiatives, retail training programs, and national event representation that drove measurable improvements in sell-through and brand presence.
Williams will be based in Texas and will work closely with Turn 14’s sales, marketing and brand teams to further strengthen dealer support and brand equity across the region.
