For the past eight years, industry veteran David Zemla has been sounding off as the VP of Marketing for S&S Cycle. Now the sound of silence as he has announced he is stepping away as the brand's chief mouthpiece. “I’ve had the honor of working with some incredible teams while at S&S and together we’ve transformed this storied brand, readying it for an evolving market and many years of success," says Zemla. "Now it’s time for me to take a break, spend some time with my family and prepare for the next challenge."
Prior to S&S, Zemla led the sales & marketing efforts at Performance Machine, Progressive Suspension and helped revive Burly Brand before moving to Viola, Wisconsin, to assume the VP of Marketing role at S&S Cycle. Once with the go-fast guys at S&S, it was off to the races, literally! Strategic partnerships with Indian saw success for S&S in everything from American Flat Track and King Of The Baggers to Super Hooligan racing.
Beginning in mid-2015 Zemla took the reins of the then struggling S&S marketing department and soon established best in class media and product management teams. Leveraging a combination of creativity, innovation and a data-focused approach they helped usher the brand’s marketing efforts into an industry leading role. During the challenging COVID years, Zemla led the space in innovative marketing efforts including digital training sessions and a brand-centric podcast.
