A very distinguished gentleman is now handling marketing communications for Triumph Motorcycles America, literally. Eric Van De Steeg has been the host of the Atlanta Distinguished Gentleman’s Ride since 2019 and steps into the Marketing Communications Manager position based at Triumph’s US headquarters in Atlanta, Georgia. “Eric brings an impressive skill set with extensive experience in brand management, marketing communication strategy and media placement gained from his strategic marketing role with a nationally syndicated broadcast radio network for the past nine years,” says his new boss, Adam VanderVeen. “Eric will oversee the owned and paid media communications channels for Triumph Motorcycles America. Associated responsibilities will be management of the web, social, CRM and advertising strategies.” The Atlanta native brings a deep knowledge of motorcycles in general and Triumph in particular to the position. “Eric is an avid rider and the proud owner of a Scrambler 1200 XE. With Triumph, Eric will unite his enthusiasm for the brand with his professional experience in marketing and communications.”
