Seasoned pro Erik Lothian is now calling on dealers in the Midwest for Keeway America — the exclusive U.S. distributor for Benda, Benelli and Keeway motorcycles and scooters. In his new role as Midwest Regional Sales Manager, Lothian will be leading dealer development and sales operations across the company’s Midwestern territory. With more than 20 years in the powersports industry, Lothian brings extensive experience driving regional growth, building strong dealer partnerships and contributing to high-performing sales teams.
“Erik has held leadership roles with Royal Enfield, Western Power Sports and Triumph, earning a reputation for delivering consistent sales growth and strengthening dealer networks across competitive markets,” explains Keeway Sales Manager Luis Rojas. “He will work closely with dealerships to expand brand presence, drive sales initiatives and ensure dealers have the tools, training and resources to achieve outstanding results across Benelli, Keeway and Benda product lines.”
The addition of Erik Lothian reflects Keeway America’s ongoing commitment to field leadership and dealer support, reinforcing its focus on long-term growth and success in the U.S. market, concludes Rojas.
About Keeway America
Keeway America is the exclusive U.S. distributor for Benelli, Keeway, and Benda motorcycles and scooters. Based in Frisco, Texas, the company serves a growing dealer network with a portfolio ranging from practical scooters to versatile adventure and sport motorcycles, as well as bold and innovative cruisers. Keeway America is committed to delivering quality, style, and reliable support to riders and dealership partners nationwide.
