Translating more business? Kenny Ladoucer is now with Highsider USA. Based in Morgan Hill, California, Highsider is the U.S. arm of Paaschburg & Wunderlich, the German gear supplier (and part of the POLO stores legacy in Europe). “I have been involved with the powersports industry for the past 10 years in various roles and capacities, including product development, global sourcing, marketing and sales,” says Ladoucer.
“I was at Küryakyn from 2013-2020, so it is an easy transition. We are making massive investments into our development team, process and tools, resulting in an increased line of exciting new products. We ride and we get it!” As the Product Marketing Manager for Paaschburg & Wunderlich, he has been tasked with product management, marketing, tech support and sales responsibilities. While HQ is in California, Ladoucer is strategically located in Blaine, MN.
For more details on Highsider's premium range of products, click here:
