Mason Simmons has signed on as Social Media Content Creator for Turn 14 Powersports, bringing real-world riding experience to the growing digital marketing team.
In this new role, Simmons will help shape and execute social media strategies across the Turn 14 Powersports portfolio, including leading brands like Answer Racing, BikeMaster, Biker’s Choice, Küryakyn, ProTaper, QuadBoss, Speed & Strength and TwinPower. His prior experience in powersports marketing gives him a nuanced understanding of brand stewardship and audience engagement—making him uniquely equipped to click things up a gear coming out of Turn 14 when it comes to digital branding.
“We’re incredibly excited to have Mason on board,” says Eric Maurer, Marketing Manager at Turn 14 Powersports. “His passion for off-road riding and racing is immeasurable, and it shows in everything he creates. My goal is to grow that passion across all our brands — both Off-Road and On Road — so our content not only resonates with riders, but reflects the authenticity and energy this industry deserves.”
Most recently with Central Powersports Distributing getting the word out on EM, Reiju and SWM, Simmons’ passion for two wheels began after a spontaneous move from California to Texas in 2020—where he discovered dirtbikes and quickly and climbed from complete novice to expert-level enduro racer in just a few short years. That hands-on involvement in the riding community, combined with his background in photography and videography, positions him to create content that is both compelling and authentically rooted in the sport.
“Simmons’ addition marks another strategic step in Turn 14 Powersports’ commitment to expanding its digital footprint and strengthening the connection between its brands and riders across all segments,” concludes Mauer.
