Promoting from within, National Powersport Auctions is proud to announce the promotion of Brandon Perry to Vice President of Sales Operations. In this new role, Perry will be responsible for optimizing NPA’s front-end processes, systems and go-to-market strategies across the organization. He will work closely with NPA leadership to ensure continued alignment, operational efficiency and scalability as the company grows.
Ryan Keefe, NPA’s Chief Revenue Officer, admires Perry’s leadership and appreciates the impact he has already had on the auction organization. “Brandon has consistently demonstrated strong leadership, a deep understanding of our systems and a genuine commitment to improving the dealer and partner experience,” notes Keefe. “Those qualities, combined with his industry background and process mindset, make him an excellent fit for this role.”
Perry began his career in the powersports industry at just 19 years old, working at the dealer level in a variety of roles, from Internet Sales Manager to General Sales Manager. His hands-on dealership experience provided a strong foundation and a firsthand understanding of dealer operations, challenges and opportunities. In 2016, Perry began working closely with NPA through a CRM partnership.
That collaboration quickly evolved, leading to his official start with NPA later that year. Since joining the company, Perry has played a key role in developing and supporting NPA’s Inside Sales Team, the Direct Buy Program and leading efforts to restructure title departments across the organization — driving improved efficiency, consistency, and service for dealers and clients.
“I’m excited to step into this role and continue working on new initiatives that truly shape the way we do business,” said Perry. “My focus has always been on creating real, lasting impact for our teams, our partners, and the dealers we serve. I’m looking forward to building on what we’ve started and pushing it even further.”
