“I am excited to join Race Winning Brands as the Wiseco Brand Manager and look forward to the challenges ahead” says new-hire Steve Reed. “The role I have been offered provides me with some truly great and exciting opportunities, from brand management to visiting established and future customers directly. This environment, along with being at the track and trade shows for key events, is something I have greatly enjoyed over the years.” Reed comes to Race Winning Brands with more than 22 years experience in the powersports aftermarket. Most recently with Tucker Powersports, Reed managed 150+ brands within the distributor’s portfolio. “With Wiseco’s deep roots in powersports and Steve’s experience and passion for the powersports industry, this is a perfect fit for RWB,” claims Race Winning Brands’ Director of Powersports Scott Highland. “Having a genuine interest and involvement with the segments we serve is crucial to connecting with customers on an organic level, and Steve brings extensive knowledge and drive that can help us continue to push performance in the right direction.” Reed begins his new role representing RWB and Wiseco Performance Products effective immediately.
