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SHIFTING GEARS

 

Lock & load! Industry veteran (and military vet) Tim Piver has a new duty station as COO of Kryptek Outdoor Group, based in Eagle, Idaho. Piver's prior experience in the hunting and fishing sector includes multiple experiences as a guide, outfitter, TV show producer and product developer. However powersports people will probably recognize Piver from propelling the 509 snowmobile product to prominence (509 is now a Polaris property). During his stint with Western Power Sports, he played pivotal roles in the success of brands such as Fly RacingHighway 21 and SP1 as well as significantly contributing to the growth of iconic brands like Bell Helmets.

As COO, Piver aims to bolster Kryptek’s adventure lifestyle presence. Forging new partnerships to broaden and enrich the well-established Kryptek ethos of “Battlefield to Backcountry” should come naturally to Piver, given his background as a former SERE Instructor in the US military.

"Piver's integration into the Kryptek brand is significant. In the years to come, I am confident that we will be able to look back and say, 'That is a result of Piver!' He is an exceptional cultural fit with real-world credibility and has a vast amount of success in adjacent outdoor brands," says Kryptek CEO and co-founder, Butch Whiting. Kryptek is a technical hunting clothing line built on tactical military apparel attributes. "After years of combat in ultra extreme conditions and environments, we saw a need in the hunting apparel industry. It lacked a technical clothing line that was functional, durable, reliable and didn't break the bank. That's why we formed Kryptek."

“The privilege to collaborate with a brand like Kryptek and contribute significantly alongside a remarkable team is immensely rewarding," adds Piver. “Having grown up hunting, fishing, practicing archery and handling firearms, I've been lucky to intertwine my passions with my profession in a meaningful manner. Kryptek is an ideal match at the perfect juncture, and I couldn’t be more thrilled to be a part of it.”

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