On the eve of the SuperMotocross SMX season opener in Anaheim, Triumph has a new race team leader. Triumph Racing America announced Jeremy Coker as its new General Manager. Most recently the 450 Team Manager for Monster Energy Yamaha Star Racing, Coker brings a wealth of expertise to the Triumph brand. The 35-year-old is charged with developing Triumph’s amateur, contingency and off-road programs, in addition to overseeing the efforts of the Triumph Factory Racing team competing in the SuperMotocross World Championship.
With 15 years of experience in the AMA Supercross and Pro Motocross paddocks, Coker has enjoyed an incredibly successful career. In 2014, he joined Star Racing as a mechanic and later that year he progressed to an in-house role as Engine Technician while assisting with motorcycle R&D. After being appointed as Crew Chief for 2019 and 2020, Jeremy became Team Manager from 2021 until the end of the 2024 season. During his time at Star Racing, the team achieved remarkable success, securing 14 titles. “I am very excited to join the Triumph family,” he says. “I joined this program because I believe that the Triumph family and I can create a true masterpiece. We have a big challenge that lies ahead of us, but with the team that they have assembled already, I believe we will achieve greatness together and the sky’s the limit.”
Ian Kimber – Head of Global Racing Programmes, Triumph Motorcycles — adds, “Signing someone of Jeremy’s calibre to oversee our American racing efforts builds on the solid foundation that we have put in place over the last couple of years.
