American Flat Track confirms another season of record-breaking viewership across all platforms. The season tallied up total viewership of greater than 3.6 million across broadcast, livestream and social media – an increase of over 41% on a per race basis – while earning its highest single-race ratings for the series to date on FS1.
“We’re thrilled by the incredible fan growth and record-breaking viewership this season,” said Gene Crouch, CEO of Progressive American Flat Track. “With a breakout year in our FloSports partnership and another record-breaking year with FOX Sports, the energy from fans, riders, and partners has been outstanding, and we can’t wait to continue this momentum into 2025.”
The 2024 season saw continued impressive performance in the series’ multi-year partnership with FOX Sports, with Progressive AFT featured on a combined 100 linear television hours for race broadcasts on FOX, FS1, and FS2, while attracting over 430,000 viewers for a single race broadcast. Additionally, the new partnership with FloSports proved successful, according to Crouch. “The first year of the agreement saw the series’ Digital/OTT presence elevated to the next level, and the fans responded by logging on and tuning in. Livestreaming viewership was up over 37% following the switch while helping to attract a new generation of fans, with 54% of all digital viewers between 18 and 49 years old.”
2024 Progressive AFT Season Viewership Totals:
Total Viewership: 3,654,468 (a 20% increase in viewership over 2023)
Average Viewership: 228,404 viewers per event (a 39% increase over 2023)
Digital/OTT Viewership: 1,601,468 (a 139% increase over 2023)
