With the goal being to “Provide quality powersports products at an affordable price with premier customer service,” SSR Motorsports announced that Greg Blackwell has been hired as the company’s new VP of sales & marketing. Blackwell has 30+ years of experience in the powersports industry, including positions with Hisun Motors, KTM North America, LeMans Corp./Parts Unlimited and Metzeler Motorcycle Tire North America.
“Greg brings exceptional knowledge and powersports experience to this important leadership role based on his strong dealer and interpersonal relationships, and the fact that he is, at his core, a true powersports enthusiast,” explains SSR founder William Li. “With his experience, he'll hit the ground running and have an immediate impact.”
In this new role, Blackwell will be responsible for leading the national team of district sales managers and marketing staff. Support of the current dealer network will be complemented with new dealer appointments in open markets.
SSR values its partnerships with its national dealer network and Blackwell has invested countless hours and miles visiting dealers in nearly all 50 states. Li believes Blackwell’s passion for nurturing mutually beneficial relationships with the dealer network is key to supporting the growth of SSR dealers and the company’s family of consumers.
