LiveWire Group, Inc. is comprised of two business segments: 1) STACYC – focused on the sale of electric balance bikes for kids, electric bikes, and related products. 2) Electric Motorcycles – focused on the sale of electric motorcycles and related products. According to the year-end financials STACYC sold 21,633 units in 2025, up 17% over 2024.
STACYC revenue increased in the fourth quarter of 2025 compared to 2024 by $0.2 million primarily driven by higher volumes. Operating income in the fourth quarter of 2025 resulted from higher margins on product mix and reduced selling, administrative, and engineering expenses compared to the fourth quarter of 2024.
STACYC revenue increased in the full year 2025 compared to 2024 by $1.3 million primarily driven by higher volumes. Operating loss decreased by $3.2 million resulting from higher gross margin primarily due to lower fulfillment costs and reduced selling, administrative, and engineering expense compared to 2024 primarily due to lower marketing spend.
Moving forward, STACYC has targeted the adult market: “The STACYC 20hDRIVE is the first STACYC bike built for adults, designed to bring families together on two wheels. Whether pedaling with assistance or twisting the throttle up to 20mph, the 20hDRIVE delivers the power, range, and convenience to help you ride longer and make more memories with your little ripper!”
Motivation for big kids comes from a 500W brushless hub motor, two STACYC 36V 6Ah batteries, and three speed modes. Plus, its proprietary aluminum frame is rated for riders up to 250 lbs.
Interested in helping “generate” the next generation of riders? STACYC dealer sign-up can be found here:
https://stacyc.com/pages/dealer-inquiry-1
