According to ET Auto, Steelbird makes 30,000+ helmets a day! And they just announced the number will be going up… way up! “Steelbird Hi-Tech is set to boost its helmet sales to 10 million in FY 24-25 by ramping up production at its Baddi plant in Himachal Pradesh to 50,000 units per day according to Managing Director Rajeev Kapur.”
Currently at 32% marketshare in India, Kapur notes the brand is 60 years old and has 35,000 SKUs — primarily for the domestic market. But this is just the beginning. Steelbird’s high flying five-year plan calls for 25 million units production capacity! But what does all this mean to you…
Heads up U.S. dealers, Steelbird is launching 36 premium helmets for the export market at EICMA as part of its premium “Ignyte” brand this fall!
