After its July 2021 launch, Harley-Davidson is now touting its online marketplace as the top source for pre-owned inventory. “With H-D1 Marketplace, it was our intention to change the face of the online marketplace for pre-owned Harley-Davidson motorcycles, aligned to our Hardwire priorities,” explains Jochen Zeitz, Harley’s Chairman, CEO and President. “We wanted to ensure that our riders have access to the largest selection of the best Harley-Davidson motorcycles, backed by the strength of our Dealers — today, we have achieved that initial goal.”
As of today, H-D1 Marketplace has:
• 22,000 pre-owned Harley-Davidson motorcycle listings
• 1000 H-D Certified™ motorcycles
• 540 participating U.S. Harley-Davidson® Dealers
Supported by Harley-Davidson Financial Services, customers have access to innovative, industry-leading financing solutions, to make purchasing even easier. Through the ‘Sell My Bike’ feature, customers are able to sell their motorcycles directly into the Harley-Davidson Dealer network. The second driver is the H-D Certified program — Each motorcycle is subjected to a comprehensive 110-point quality-assurance inspection by certified Harley-Davidson technicians. Dealers also verify that the pre-owned motorcycle has no open recalls or a blocked VIN, has not been in a major accident, and that all scheduled service is up to date.
“We have seen the power of the H-D Certified program, driving desirability, enhancing the overall customer experience and providing an extra level of confidence for our customers in their purchase,” adds Zeitz. “H-D1 Marketplace will continue to evolve and it's our ambition that it becomes the ultimate online home for pre-owned Harley-Davidson motorcycles.”
