“This is the second consecutive year of significant growth across powersports,” said Erik Pritchard, president and CEO of the Motorcycle Industry Council. “Many new motorcyclists are joining the riding community, both on and off road. We continue to work to inspire, welcome, and integrate them so they enjoy riding for decades to come.” Excluding UTVs, but including ATVs and scooters, 2021 sales were up 9.1%. Even better, sales of all on-road motorcycles (including scooters, on-highway, and dual-purpose) finished up 14.2% for 2021.
Additional insights from the MIC Retail Sales Reporting System:
• Across all categories of motorcycles (scooters, on-highway, dual, and off-highway) sales are up 21.8% since 2019.
• Scooters sales are up 19.6% over 2020 and 31.4% over 2019.
• On-highway motorcycle sales are up 12.9% over 2020.
• Dual-purpose motorcycles sales were up 18.6% over what was considered a monster year of sales in 2020, where we saw a 46.2% increase in sales over 2019.
• Off-highway motorcycles continue to do well with a two-year increase of 42.9%.
The MIC Retail Sales Reporting System gathers new-motorcycle and scooter retail sales data from 14 leading manufacturers and distributors in the U.S., providing a strong indicator of sales trends.
“In addition to strong sales, we are seeing strong demand for rider training and education,” added Pritchard. “The Motorcycle Safety Foundation saw an estimated 48% increase in enrollment in 2021 over 2020. The MSF Basic RiderCourse and MSF DirtBike School are great places to start if you are new to motorcycling. For more experienced riders, there are numerous more advanced options.”
In fact, Dealernews met with MSF today to see how dealers can synergize training efforts for these incoming customers. Did you know the MSF Basic RiderCourse is used in 46 states and by the U.S. military? The complete MSF portfolio spans the entire journey for riders, from introductory experiences to advanced skill development. For more information, click here:
