Who says nothing good is ever on TV? NBC Sports’ coverage of the 2024 SuperMotocross World Championship series smashed viewership records across NBC, Peacock, USA Network and NBC Sports Digital telecasts and streaming platforms. The races averaged a Total Audience Delivery (TAD) of 502,000 viewers for coverage on NBC, USA Network and streaming simulcasts across Peacock and NBC Sports Digital. This was up 26% vs. 2023. Just imagine if the powersports world had its own dedicated standalone 24/7/365 network?
According to viewership metrics from Nielsen and Adobe Analytics, the most-watched race of the season was Washougal on Saturday, July 20, delivering 1.1 million viewers across NBC, Peacock, and NBC Sports Digital and becoming the most-watched SuperMotocross race since 2021.
Peacock delivered the most-streamed season on record for the sport. Through 31 rounds across the full series, viewers streamed more than 1.9 billion total minutes of the 2024 SuperMotocross World Championship for Peacock exclusive races, up 24% from last year and marking a significant growth in the popularity of the sport.
The 2024 season also included the top five most-streamed SuperMotocross races in Peacock history, and 12 of the top 15:
Stay tuned for 2025. NBC Sports and the SuperMotocross League are entering the third season of a multi-year media rights extension announced in October 2022.
