#WheelieWednesday from MotoLIVE in Milan. Coming at the crucial interaction of the Delta and Omicron variants, the EICMA show in Italy was able to happen. “We experienced pre-pandemic enthusiasm and confidence for EICMA,” said ANCMA Chairman Pietro Meda, “It was a testament to the strength of the industry that rekindled fans' dreams.” Max capacity was reached on each of the consumer days for a total of 342,644 motorcycle people coming through the gates. An additional 28,841 trade professionals (43% foreign) were on hand during the dealer days while 45,127 journalists, influencers and communication professionals (35% from abroad), took advantage of the exclusive press day on the Tuesday leading into the show, new for this year.
