Yamaha Motor Corporation, U.S.A. (YMUS) held the grand opening of its newest corporate office in Marietta, Georgia. It was kind of a big deal… literally: Georgia Governor Nathan Deal welcomed the additional jobs created in the state by Yamaha’s expansion. YMUS President Kazuhiro Kuwata, Motorsports VP Mike Martinez and YMFUS President Jeff Young joined Governor Deal to open the new facility.
“We are very pleased with the growth and continued diversification of Yamaha in the U.S.,” said Kuwata. “Our number one goal is to support our customers’ many lifestyles and help to enable the creation of memories that will last their lifetime. This new facility in Marietta and the expansion of the Marine Group in Kennesaw will further position Yamaha for continued growth and more importantly help us to meet these meaningful customer needs.”
No secret that this operation will soon house most of the Motorsports Group, including sales and marketing operations for Motorcycle, ATV, Side-by-Side, Snowmobiles, Accessories, Parts and Service. According to Yamaha, Marietta will also be home to the wholesale finance operations and retail finance branch of Yamaha Financial Services (YMFUS), as well as the growing Intelligent Machinery group, which markets Surface Mount Technology (SMT) machines, that is part of the Commercial Sales and Solutions Group.
Yamaha’s existing facility in nearby Kennesaw, Georgia, will become the principal location for the Marine Group, including the Yamaha Marine Systems Company and an extensive new Marine Service School. Kennesaw also will be the center for most of Yamaha’s Commercial Sales & Solutions Group, encompassing Yamaha Golf-Car Company, Outdoor Power Equipment and Multi-Purpose Engines.
Yamaha’s Cypress, California location will continue to be comprised of its senior executive offices, numerous corporate administrative functions, motorcycle racing and testing, and the western parts warehouse. Yamaha’s New Business Development Division, including Power Assist Bicycles and Power Assist Wheelchair Systems, and the retail finance, insurance and corporate functions of Yamaha Motor Finance Corporation, U.S.A. will continue to operate at the West Coast base of operations.
