Celebrating its 30th anniversary as an e-bike pioneer, Yamaha rolled out an all-new e-commerce platform in partnership with their dealer network. “While many companies may offer an e-commerce sales platform, they often neglect the crucial role provided by their dealers,” claims Drew Engelmann, Yamaha Power Assist Bicycles’ National Sales & Marketing Manager. “At Yamaha, we believe in the power of partnership and collaboration with our dealers, and we recognize the vital role our dealers play in the customer experience.”
“The new Yamaha Bicycles e-commerce platform will revolutionize the way we do business with our dealers,” adds Rob Trester, Manager of Yamaha's Smart Power Vehicle Division and the Yamaha Power Assist Bicycle Group in the U.S. “Together with our dealer partners we have the opportunity to reshape our business and elevate our customer’s experience to new heights.”
Customers can browse the latest models from Yamaha Bicycles and make their purchase online, which is then fulfilled by a Yamaha Bicycles dealer. By participating in the e-commerce program, the dealer is the seller of record and an integral part of the process. According to Trester, the program is designed to provide exceptional customer service that goes beyond what other companies can offer, while building lasting connections between the customers and their local dealers.
“We are very proud to provide a truly exceptional pathway to explore, select, and bring home our customers’ perfect ride with the roll-out of this new ecommerce option,” says Marcos Acosta, General Manager of Digital Transformation at Yamaha Motor Corp., USA. “We’ve harnessed the power of digital transformation to elevate our customers’ experience and connection with our Yamaha brand.”
Yamaha launched the world’s first electrically power assisted bicycle in 1993. Since then, Yamaha has sold more than 5.5 million e-bikes worldwide making it one of the largest e-bike OEMs in the world. An overview of Yamaha’s history in e-bikes is here: https://www.yamahabicycles.
While Yamaha has been in the e-bike market for three decades, the Yamaha Bicycles brand was first introduced to the United States in 2017.
See the e-comm system Yamaha is “pedalling” here:
