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THE WOLVERINE WAY

 

In 2001, prompted by a friend's out of the blue phone call, Chuck Riley and George De La Nuez applied for and were ultimately awarded a new Harley-Davidson point in Clinton Township, Michigan, just north of Detroit. Today, Wolverine Harley-Davidson is one of the most highly regarded Harley-Davidson dealerships in the country as a result of their commitment to their employees, their community, and most importantly, their customers. The crew at Wolverine Harley-Davidson has a culture like no other — As they like to say, It's the “Wolverine Way.” In this episode, I'm pleased to bring you Wolverine owner and operator George De La Nuez. 

Get the full story in the June issue of Dealernews:

https://www.dealernews.com/Current-Issue

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