In launching the 2023 ATV/UTV lineup Yamaha’s Motorsports Marketing Manager Steve Nessl notes the proven products provide the customer experience people are seeking with the support dealers need in one of the broadest product ranges in the space. “Customers know Yamaha will provide high-quality, top performing products to help accomplish their goals and realize their adventure, regardless if they’re working on the farm, exploring technical trails, or competing in national racing circuits,” Nessl explains.
“The measures we’ve taken to ensure they have the best owner experience. Whether its seamless accessory integration, an industry-exclusive 10-Year Belt Warranty, or our advanced, U.S.-based manufacturing facility – the 2023 product showcases our commitment to building proven, reliable vehicles for our Yamaha family around the world.”
Every Yamaha SxS and full-size ATV is built with pride and assembled in the USA at Yamaha’s state-of-the-art manufacturing facility in Newnan, Georgia, for worldwide distribution. The 2023 models include:
Recreational SxS Lineup: Wolverine RMAX2 1000, RMAX4 1000, X2 and X4
Pure Sport SxS Lineup: YXZ1000R SS and YXZ1000R
Utility SxS Lineup: Viking and Viking VI
Utility ATV Lineup: Grizzly, Kodiak 700 and Kodiak 450
Sport ATV Lineup: Raptor 700, Raptor 700R and YFZ450R
Youth ATV Lineup: Grizzly 90, Raptor 90, and YFZ50
According to Nessl, the four 2023 Wolverines are Yamaha’s most versatile vehicles with the perfect blend of sport and utility, ideal for any task from farming and hunting to exploring and overlanding. "All Wolverine models are available in two configurations: a two-seat chassis paired with a hydraulic piston-assist dump bed, providing excellent utility on the ranch or on a hunt, while simultaneously allowing owners direct access to the engine for easy maintenance; and a four-seat chassis, with simple-to-stow full-size rear seats, giving users the option of additional cargo space, passenger capacity for up to four occupants, or a combination of the two."
At the other end of the spectrum, the littlest YFZ50 and its Grizzly and Raptor 90 siblings prove good things still come in small packages. The 2023 YFZ50 introduces the fun and exciting world of sport ATVs to riders ages 6 and up. Inspired by the championship-winning YFZ450R, this youth ATV brings Yamaha’s Proven Off-Road performance and confidence to the next generation of growing motorsports enthusiasts. The 2023 YFZ50 is available in either Team Yamaha Blue or White at $2,299 MSRP.
The baby Grizzly and mini Raptor combine Yamaha’s namesake performance and versatility with a fun and confidence-inspiring 90-cc engine and CVT drivetrain for entry-level riders 10-years-old and up to develop their off-road abilities. MSRP for both offerings is $3,299.
