No question, we are a product-driven, passionate group of powersports professionals so coming to AIMExpo in February, OEMs, aftermarket companies and various exhibitors will have a new AIMExpo stage to present their products. With less than 10 weeks until show time, there are 27 reasons more to attend AIMExpo.
"We have a specific part of the show floor that we call New Product Central," explains Andre Albert, MIC Director of Sales & Marketing. "Traditionally, we have new product display showcases. Those will remain… but now we're building a stage with cameras and a host where aftermarket companies, OEMs and any of our other exhibitors can apply to do a new product presentation with our host on the stage. lt gives the dealers the opportunity to hear about your products in one place."
Albert adds that since a camera crew will record each session, the content can be used by the presenting companies for the rest of the year, further adding value for exhibitors.
