Offering free shipping on all orders over $99, Arrowhead Engineered Products has been touting its e-commerce efforts. Starting with the Highway 21 house brand, the concept has been extended to include FLY's full range of gear to coincide with the 25th Anniversary of the brand.
"Founded in 1998, FLY Racing is a leading apparel brand for motocross, street, BMX, mountain bike, adventure, and watercraft riders," proclaims AEP. "We are driven by a desire to create high-quality products to enhance the performance and safety of fellow riders." Although there is a dealer locator on the site next to the free shipping offer, not sure how this proclamation will fly with existing dealers:
"We're pleased to announce the launch of our new ecommerce website for FLY Racing, a leading supplier of helmets, eye protection and apparel for riders of motocross, street bikes, snowmobiles, bicycles, personal watercraft and more. FLY Racing is committed to developing the highest quality apparel, accessories and gear for whatever sport adventure seekers love. Inspired by racing, driven by adventure, and crafted for performance, FLY Racing has been working hard since 1998 to bring the best gear to race enthusiasts.
"Now with our new ecommerce website, it's easier than ever to be ready for new adventures." Check out the new website here:
