Wilwood was stopping traffic at the recent Sand Sports Super Show with the addition of Brian Cox as their new Media Relations Manager. Cox joins the marketing/advertising team with a focus on his long-standing relationships in off-road/racing/automotive media while forming new ones in this ever-changing landscape. “Wilwood has been the go-to braking option for so many editorial and project vehicles for decades now,” notes Cox. “In this new in-house role, I will do my best to ensure this remains true for many more years.”
He will use his years of media experience to optimize media ad buys, ad campaign creative and more… a role he is uniquely qualified for given his history. With more than 25 years in the media and the aftermarket industry, Cox most recently served as the Marketing Manager at Vortech Superchargers in Oxnard, CA. His extensive experience includes stints at the Motor Trend Group as Associate Publisher of Hot Rod, Publisher of Hot Rod Deluxe and Senior Account Executive for a multitude of magazine titles. Before that he was with Buckaroo Communications as an Account Executive on Street Rod Builder, Super Rod, Truck Builder and 4×4 Builder.
But don’t let his automotive expertise throw you, he started with Rider Magazine back in the day, riding his street-legal XR600 to work. “Editor Mark Tuttle gave me my first street bike helmet when I got the gig,” says Cox. These days he has upgraded to a new KTM and looks forward to pushing into the UTV space, hence Wilwood’s stop at the Sand Sports Show.
