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DEALER ASSOCIATION MAKES WSJ HEADLINES

Can you hear me now? The Wall Street Journal has quoted a National Powersports Dealer Association Harley-Davidson Council memo, with reporter John Kielman noting, “Investors cheered Harley’s better-than-expected quarterly earnings last month and its plans to spend $1 billion on stock buybacks through 2026, but the pronouncements drew the ire of some dealers.”

“We believe that much of what was taken from dealerships has fueled a large part of this,” the letter said, citing Harley’s robust profits. “They could very well kill off their ‘Golden Goose.’”

A spokesman for the Motor Company said NPDA’s Harley-Davidson Council “represents a small portion of its dealer network, which at the end of last year numbered 589 in the U.S. and 1,277 worldwide. He said that while the entire powersports industry is struggling with high interest rates, a dealership’s profitability is determined mainly by its own performance, adding that some dealers are seeing double-digit revenue growth,” reported Keilman.

Stay tuned!

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