AN OPEN LETTER TO JOCHEN ZEITZ
Jochen,
I read your statement posted on X and watched your video posted on h-dnet.com. Although your video message seemed sincere and heartfelt it seems apparent that no words or videos will undo the damage that has resulted. Have you read all the many comments on X from all the stakeholders?
After being a perennial Harley award winning dealer for 27 years and former DAC president I have made many friends with H-D employees, customers, and dealers. The amount of unhappiness within this community is overwhelming. I feel if you stay on as CEO and Chairman of the Board you will be violating your fiduciary responsibility to your shareholders. The mass exodus will continue until you step down. It is sad that it has come down to this, but all this backlash has come on your watch.
If you truly love this brand please consider this move while we still have a future.
Sincerely,
Charlie Cole
Cole Harley-Davidson
Bluefield, WV
