

“We’re excited to officially welcome Keith Obermeyer as the National Sales Manager for Sherco United States.” says James Jordan, Owner & President of Sherco US. “Keith brings a wealth of experience to the role, with a strong background in the powersports industry.”
From working with top OEMs — including stints as East Coast Dealer Development Manager and National Technical Manager at Beta USA — to owning his own dealership, Obermeyer has spent his career driving results, building relationships and fueling the passion for off-road riding.
“His knowledge, leadership and firsthand understanding of both the brand and dealer perspective make him a perfect fit to lead our national sales efforts as we continue to grow the Sherco presence across the country,” concludes Jordan.