Citing a need to restore confidence in the company, KYMCO USA, Inc. has brought in a couple familiar faces. Frank Yang stepped up as Interim CEO effective October 30, 2025, marking a renewed commitment to the brand’s future in the United States. Yang’s order of business was to bring back former KYMCO USA Vice President Joe Wofford — AKA “KYMCO Joe” — as the new Senior Vice President. Wofford’s return signals a unified vision: to rebuild, reenergize and reestablish KYMCO as a respected and competitive force in the U.S. market.
Yang and Wofford’s partnership began years earlier at the EICMA trade show in Italy back in 1999, where Yang represented KYMCO Taiwan and Wofford represented a U.S. distribution company. Recognizing the strength of KYMCO’s lineup and long-term potential, they forged a distribution agreement that introduced KYMCO scooters, small-displacement motorcycles, ATVs and UTVs to American riders. The momentum of those early years was driven not only by KYMCO’s dependable vehicles but by a team dedicated to dealer success. When a dealer had an issue, KYMCO USA made it a priority to find a solution—an approach that shaped every part of the business, from service to spare parts.
Wofford highlighted his vision as KYMCO USA accelerates into its next chapter: “I’m glad to be back at KYMCO USA. I’ve missed being a part of the powersports world and the relationships that were developed from the beginning of KYMCO in the USA. We have work to do, but I’m happy to be a part of it. The team at KYMCO USA has already impressed me with their eagerness to grow. I see this move as helping them grow and enjoy this business as much as I have over the years.”
With Yang and Wofford back at the helm, KYMCO USA, Inc. is charting a bold path forward. Together, they aim to reestablish KYMCO as a key player in the U.S. powersports market by elevating product availability, strengthening after-sales support, and rebuilding dealer confidence for the next era of growth.
