A panel of EV experts will take center stage on the aptly named “Dealer Evolution Stage” when AIMExpo electrifies the powersports industry in Anaheim. Electrification is no longer a question of “if” — it’s about “how fast,” “how far,” and “how much” suggests panel moderator Laurette Nicoll. “This is a must-attend session for dealers who want insight into where the industry is headed and how to position their businesses for the continued evolution of powersports.”
With industry leaders like Can-Am (Booth #1859) and Stark Future at the forefront, this panel will explore the current state, future trajectory and strategic fit of electrification within the powersports landscape, with a strong emphasis on motorcycles, but also including other EV platforms. As OEMs, tech partners and dealers navigate a rapidly evolving space, this conversation aims to demystify electrification, address dealer concerns, and showcase the opportunities it presents — from new customer segments to long-term business sustainability.
Presenters will include David Baker, BRP’s VP and General Manager, Powersports North America and Dan Quick, Global Media Director, Stark Future.
