As Faber College founder Emil Faber so astutely noted, “Knowledge is good.” However the powersports industry education being presented at AIMExpo 2026 is even “gooder” um, more goodly. For this reason, AIMExpo is supercharging its 2026 education program with a Dealer Evolution track built to help businesses navigate rapid changes in technology, market demand, electrification, workforce expectations, and the policy landscape. The sessions deliver forward-looking strategy paired with practical, actionable tools that every department in the dealership can put to use immediately.
“Dealerships are navigating one of the most transformative periods our industry has ever seen – from electrification and AI to shifts in consumer behavior and market volatility,” said Andre Albert, MIC Director of Marketing & Events. “Dealer Evolution brings together the insight and practical coaching dealers need to stay ahead of that curve and return home ready to execute.”
Dealer Evolution spans all three show days and examines the forces reshaping the marketplace. Featured sessions include:
• Full Throttle Analytics: 2025 Look-Back & 2026 Forecast. Competitive Analytics breaks down consumer patterns, pricing dynamics, and macroeconomic signals to help leaders make sharper decisions.
Selling the Dream: The OEM, The Dealer, The Rider, The Lifestyle Connection. Executives from Ducati, KTM, and Piaggio explore how lifestyle, brand culture, and rider identity drive long-term loyalty.
Powersports, Government Relations, and Advocacy. MIC Senior Vice President of Government Relations Scott Schloegel joins Moto Canada’s Landon French and JKM Consulting’s Kyle Makarios to examine shifting legislative priorities, regulatory and trade pressures – including PFAS chemical bans and tariffs – and how coordinated advocacy protects business stability.
The Evolution of Electrification in Powersports: Present Momentum, Future Vision. Leaders from BRP’s Can-Am and Stark Future will explore the current state, future trajectory, and strategic fit of electrification in the powersports landscape. The discussion aims to demystify electrification, address dealer concerns, and showcase opportunities it presents.
How AI Is Reshaping Dealership Operations and What It Means for 2026. Transax Digital Retail will offer a look at how AI is reshaping staffing, customer engagement, and security – and what operational adjustments dealers should prepare for today.
And Now a Word from Our Distributors… Insights & More. Leaders from LeMans Corporation and Turn 14 Distribution will discuss shifting buying habits, emerging growth segments, supply-chain pressures, and economic factors shaping the powersports marketplace. The session provides attendees with a front-line perspective on sales trends, evolving customer demand, and the challenges and opportunities expected in the coming year.
