Kudos to the Blu Cru for recognizing Ken Roczen’s amazing achievement with a creative win ad in Cycle News. However Yamaha’s creative team was getting some recognition of their own. Yamaha Motorsports took three Hermes Creative Awards for its consumer website and new interactive web features. The Hermes Creative Awards were part of the 2026 international competition honoring creative professionals involved in the concept, writing and design of both traditional and emerging media.
“The Yamaha marketing department is excited to receive three of the highest Hermes Creative Awards for their hard work and creativity, but the real reward comes from knowing we’ve set the standard in powersports and provided a compelling, engaging and attractive experience for current and future Yamaha customers,” said Steve Nessl, Yamaha Motor Corp., USA, Motorsports Marketing Director. “We’re proud of every team member who put their hearts into these projects and delivered something special, something award winning.”
The competition celebrates outstanding work across the marketing and communications industry, and Yamaha’s recognition includes two Platinum awards, the highest possible honor in each category. Yamaha Motorsports Division awards include:
• Platinum Award for YamahaMotorsports.com in the Business to Consumer Website category
• Platinum Award for its Augmented Reality Product Viewer in the Interactive Web Feature category
• Gold Award for its 3D Product Configurator in the Interactive Web Feature category
Administered and judged by the Association of Marketing & Communication Professionals (AMCP), Hermes Creative Awards is one of the most respected competitions in the creative industry. The 2026 competition attracted more than 6,000 entries from corporate marketing and communications departments, advertising and PR agencies, design studios, production companies, and freelancers from across the United States, Canada, and over two dozen other countries.
See the Hermes award winning website for yourself:
