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SHIFTING GEARS FOR EV EXEC

“After six years at Zero Motorcycles Inc., it’s time to close this chapter. Started on social. Ended up owning global marketing automation. In between, a bit of everything.” says hard charging EV exec Patrick Flynn. “Worked with influencers and press, and found ways to get riders to share and participate. Spent time on the road at The One ShowTouratech Rally and Get OnAdventure Fest running demos and leading rides. Worked through two CRM migrations and built lifecycle journeys for prospects, owners and dealers. Eventually led global strategy for marketing automation across regions. Spent time with the EMEA team in the Netherlands. Got pulled into product launches behind the lens and in front of it. Saw the brand from just about every angle…Somewhere in there, I lined up on a DSR/X at the Biltwell 100 and took first in class. Mostly though, it was the people. Worked with some of the best in the game and built friendships that will last…

“Appreciated every mile.”

Now Flynn has leveled up. “A little overdue,” he admits, “but I’m excited to finally share that I’ve joined Bonnell as Director of Marketing. I’ve always gravitated toward aspirational brands. The kind where the product matters, the community cares, and the people behind it are obsessed with getting it right. Over the last several weeks, I’ve had the chance to get under the hood at Bonnell, and it’s been easy to see why so many people are excited about what’s coming. I jumped straight into a major content shoot in the Colorado backcountry, spending long days with the team bringing upcoming projects to life”

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