Speaking of Sturgis, Turn 14 is the presenting sponsor of the Cycle Source Sturgis Bike Show as well as playing host at the American Flat Track Super TT VIP Tent. In addition the Distribution giant will be participating in a number of dealer activations during the 2026 Sturgis Motorcycle Rally, reinforcing its support of the V-Twin industry, custom builders, dealers and motorcycle enthusiasts.
“Sturgis isn’t a trade show with motorcycles parked outside and clean table tops. It’s riders, racers, builders, and dealers taking over an entire town for a week to celebrate together their love for motorcycles,” notes Nashona Haldane, powersports marketing manager at Turn 14 Distribution. “That’s what makes it one of the most important events in powersports. We’re proud to support those who make this community what it is, and we’re bringing some of our favorite brands along for the ride.”
The Cycle Source Sturgis Bike Show Presented by Turn 14 Distribution is celebrating its 20th year in Sturgis. The show will feature 30 competition classes, industry judges, awards for custom motorcycle builders, and a $5,000 Best of Show cash prize. Turn 14 Distribution will also present the Turn 14 Builder’s Choice Award and trophy, recognizing a standout motorcycle selected by the company.
During the show, Turn 14 Distribution will showcase products from its house brands, including Biker’s Choice, Küryakyn, Speed & Strength and Twin Power, as well as industry partners Öhlins, Rockford Fosgate and Mustang Motorcycle Products.
All during Rally week Turn 14 Distribution brands will be featured at key dealer locations in the Sturgis area. Rally attendees can explore featured products, enter giveaways, and receive available gifts with qualifying purchases while supplies last.
Turn 14 Distribution will also host invited guests at the American Flat Track Super TT races. The best seats in the house include race viewing, food and beverages.
TURN 14 DISTRIBUTION AT STURGIS
- Cycle Source Sturgis Bike Show Presented by Turn 14 Distribution
- August 9 from 11 am to 4 pm
- Iron Horse Saloon, Sturgis, SD
- 30 competition classes
- $5,000 Best of Show cash prize
- Turn 14 Builder’s Choice Award
- American Flat Track Super TT at JackPine Gypsies
- August 8th, Gates at 4:30 pm
- VIP hospitality experience
- Racing, food, and beverages for invited guests
Click here for Turn 14 details:
