LiveWire ONE MSRP Reduced
At the end of August, LiveWire slashed prices on its HALO eMotorcycle, proclaiming, “The electric motorcycle that defined the category is now available at a new starting MSRP of $13,999. With instant torque, premium performance, and iconic LiveWire design, there’s never been a better time to get on a LiveWire ONE.”
This $2,500 drop from its previous $16,499 price represents a massive 53% overall reduction from its original 2019 launch price of $29,799 under Harley-Davidson (Booth #60217). However the glut of bikes in the pipeline — LiveWire sold just 381 electric motorcycles in all of 2025 — against an original projection of 53,341 units for that year. In Q1 2026, the company moved 91 bikes.
The Internet pundits were also quick to note that LiveWire ONE was last certified by the EPA as a 2023 model, and Harley-Davidson’s service documentation also appears to stop with that model year, suggesting LiveWire could be clearing remaining inventory rather than restarting production at the new price.”
Compounding the pricing conundrum is that the next gen S2 Alpinista starts at $12,999, $1,000 less than the ONE but loses the spec sheet war with less power, lower top speed, less city range, and lacks DC fast-charging capability.
Stay tuned…
