The American Motorcyclist Association unveiled a new exhibit at the AMA Motorcycle Hall of Fame in Pickerington, Ohio: We Did It Together: A Harley-Davidson Leadership Story. A special ribbon cutting and public celebration on Oct. 17 during the Fall Bike Night for the installation exploring the people, culture, and shared leadership behind Harley-Davidson’s remarkable revival in the 1980s and 1990s.
“We’re grateful to Ann Teerlink, Jeff Westphal and everyone who helped bring ‘We Did It Together’ to the AMA Motorcycle Hall of Fame and excited to share this story with the Harley-Davidson community and motorcycle enthusiasts everywhere,” said AMA President and CEO Rob Dingman. “Harley-Davidson’s history is deeply connected to the people who built, rode and supported the brand, and this exhibit gives us an opportunity to celebrate those people while preserving an important part of motorcycle history.”
“We Did It Together: A Harley-Davidson Leadership Story,” features the work and contributions of former Harley-Davidson CEO and AMA Motorcycle Hall of Famer Richard Teerlink and chronicles the company’s journey from near-bankruptcy in the 1980s to massive market success in the late 1990s and early 2000s. The exhibit examines how Harley-Davidson moved away from a traditional hierarchical management model and embraced trust, employee participation, shared responsibility and collective ownership. The company’s turnaround helped shape the global motorcycling industry, and its approach to leadership has offered lessons in the power of working together that extend beyond motorcycling, including in university business programs.
Stay tuned for full coverage in the November issue!
