The W800 CAFE is set to light up the show for Kawasaki. “We’re looking forward to another positive and engaging experience at AIMExpo with our dealers and consumers,” said Bill Jenkins, SVP Sales & Operations at Kawasaki USA. “We’re excited at the opportunities the new show floor presents and look forward to showing visitors the breadth of the Kawasaki product range.”
AIMExpo presented by Nationwide will feature three neighborhoods: The Shop, The Alley, and The Camp. The Shopembraces the V-Twin/Cruiser and Custom lifestyle while the Alley, with a “gritty-chic” vibe speaks to the urban/sport/small displacement motorcycle riders. The Camp will be home for on- and off-road Adventure enthusiasts on both two- and four-wheels. Kawasaki is focusing on two of the three lifestyle themes, as show attendees will find Kawasaki showcasing its latest two- and four-wheel models in The Camp and The Alley.
"Tradeshows are evolving and the way exhibiting partners are participating is changing as well," notes Cinnamon Kernes, Vice President & General Manager, MIC Events. "Attendees are also looking for experiences and the opportunity to see products in a more authentic environment. The neighborhoods on the show floor are intended to allow for a more meaningful connection between the rider, the lifestyle and the machine. It’s great to see our partners embrace the trend,” she said.
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